Security
concerns in Delhi--NCR has pepped up the demand for bouncers in the
region. Apart from other security services, demand for special woman
bouncers for events and pubs has increased to a greater degree. This has
eventually led to the augmentation of firms that are supplying these
'bone- breakers' - a name female bouncers happily like to be associated
with
With so many standalone pubs and malls opening up, the demand for female bouncers is on the rise. In Faridabad, these firms have gone a step ahead as they have doubled the number of woman bouncers in their portfolios. The reason behind the rise in demand for female bouncers is to ensure that the treatment meted out to rowdy women becomes less harsh.
Players believe that a woman handling another woman is any day a good idea. They inform that the demand for female bouncers is 20 per cent more than their male counterparts, which is why they are being hired in large numbers across the city.
"The demand of female bouncers is high because event management firms and party organisers need them for the security of women in pubs, lounges, night-clubs, events and parties."
In the past ten years the demand has gradually picked up from nowhere to what it is today added Singh. Though Singh didn't disclose his company's turnover from the bouncer business, he emphasised that the female segment contributes 15-20 per cent in his total revenue.
BUSINESS MOVING NORTH
Going by the numbers given by the business owners, theirs firms have seen an uptick in the past two years. Most of them attribute the recent security lapses as the primary reason behind their growth in business. C.L. Bickal, managing director, Lakshya Group said, "Arranging bouncers is comparatively a more profitable business than any other kind of security service. Further, it is challenging as well." In its thirty years of service, Lakshya Group has posted a 30 per cent rise year-on-year in its female bouncer business. He added, "There are over 200 clients including some event-group companies who give us business from time to time."
Some players claim that a major fraction of their profit comes by serving event- management firms or party planners. "We are providing our bouncers to some prominent event - management firms of Faridabad and the response has been great," said Rajesh Sharma of Armour Protection and Facility Management. Sharma claimed that the company's turnover has reached `2 crore with a 40 per cent rise in the last three years. Explaining why more bouncer service agencies are focusing more on events rather than pubs or bars, Azad Singh said, "Most of our profit comes through celebrity events because the budget sanctioned for them runs into crores of rupees. These events pull in large crowds where the security cannot be compromised." Usually any city-based company provides bouncers (both male and female) for at least 10 events in a month, across Delhi and NCR."
HANDSOMELY PAID
Remuneration for individual bouncers is also good, which is drawing more people into the profession. The industry is still dominated by males, which can be judged from the income disparity among males and female bouncers. According to a female bouncer, the salary package differs because woman bouncers put in less number of working hours. "Due to security concerns, firms never assign us any night long or midnight duties. Our basic salary starts at Rs 7,000 to Rs 10,000 which goes up to Rs 60,000 at the senior level," said Anupriya Mehta. "Generally, there are three categories of bouncers, trainee, senior and super senior. The basic salary for trainee-level bouncers comes at Rs 10,000 to Rs 15,000. For seniors it goes up to Rs 50,000 and for the super-seniors, who usually lead the team of bouncers get up to Rs 70,000," said Vikrant Gurjar, a full-time senior bouncer in a Faridabad- based firm.
SERVICE AT A COST
The firms insist that starting a security service agency is not a cakewalk. "In terms of investment, Rs 10 lakh - Rs 15 lakh is needed initially which accounts for the cost of office space, bouncer training expenditure and salaries in advance because if there is no business we have to sustain that period." "We also have to pay Rs 1 lakh to the state government as a registration fee," said Azad Singh. Rajesh Sharma added, "The business is not all about the muscle power but also about exhibiting controlled aggression. These things are taught to them through periodic workshops. We also organise skill development programmes, which cost us close to Rs 1 lakh."
CLIENTS
Most Faridabad- based bouncers serve at night clubs, discotheques, pubs, malls, residential societies, schools or other night events. They also get deployed for their services to top industrialists, builders, celebrities and VIPs visiting Delhi NCR. "Some permanent clients are, Euphoria pub and Crown Plaza mall in Faridabad, Subhash Bar in Gurgaon, MKOP bar in Delhi," said Rajesh Sharma For Azad Singh the major clients have been the Noida and
Gurgaon based builders. Several educational institutes such as the Lingayas University have also subscribed to his firm's services.
Source: http://articles.economictimes.indiatimes.com/2013-01-17/news/36394252_1_bouncers-security-firm-cent-rise
With so many standalone pubs and malls opening up, the demand for female bouncers is on the rise. In Faridabad, these firms have gone a step ahead as they have doubled the number of woman bouncers in their portfolios. The reason behind the rise in demand for female bouncers is to ensure that the treatment meted out to rowdy women becomes less harsh.
Players believe that a woman handling another woman is any day a good idea. They inform that the demand for female bouncers is 20 per cent more than their male counterparts, which is why they are being hired in large numbers across the city.
"The demand of female bouncers is high because event management firms and party organisers need them for the security of women in pubs, lounges, night-clubs, events and parties."
In the past ten years the demand has gradually picked up from nowhere to what it is today added Singh. Though Singh didn't disclose his company's turnover from the bouncer business, he emphasised that the female segment contributes 15-20 per cent in his total revenue.
BUSINESS MOVING NORTH
Going by the numbers given by the business owners, theirs firms have seen an uptick in the past two years. Most of them attribute the recent security lapses as the primary reason behind their growth in business. C.L. Bickal, managing director, Lakshya Group said, "Arranging bouncers is comparatively a more profitable business than any other kind of security service. Further, it is challenging as well." In its thirty years of service, Lakshya Group has posted a 30 per cent rise year-on-year in its female bouncer business. He added, "There are over 200 clients including some event-group companies who give us business from time to time."
Some players claim that a major fraction of their profit comes by serving event- management firms or party planners. "We are providing our bouncers to some prominent event - management firms of Faridabad and the response has been great," said Rajesh Sharma of Armour Protection and Facility Management. Sharma claimed that the company's turnover has reached `2 crore with a 40 per cent rise in the last three years. Explaining why more bouncer service agencies are focusing more on events rather than pubs or bars, Azad Singh said, "Most of our profit comes through celebrity events because the budget sanctioned for them runs into crores of rupees. These events pull in large crowds where the security cannot be compromised." Usually any city-based company provides bouncers (both male and female) for at least 10 events in a month, across Delhi and NCR."
HANDSOMELY PAID
Remuneration for individual bouncers is also good, which is drawing more people into the profession. The industry is still dominated by males, which can be judged from the income disparity among males and female bouncers. According to a female bouncer, the salary package differs because woman bouncers put in less number of working hours. "Due to security concerns, firms never assign us any night long or midnight duties. Our basic salary starts at Rs 7,000 to Rs 10,000 which goes up to Rs 60,000 at the senior level," said Anupriya Mehta. "Generally, there are three categories of bouncers, trainee, senior and super senior. The basic salary for trainee-level bouncers comes at Rs 10,000 to Rs 15,000. For seniors it goes up to Rs 50,000 and for the super-seniors, who usually lead the team of bouncers get up to Rs 70,000," said Vikrant Gurjar, a full-time senior bouncer in a Faridabad- based firm.
SERVICE AT A COST
The firms insist that starting a security service agency is not a cakewalk. "In terms of investment, Rs 10 lakh - Rs 15 lakh is needed initially which accounts for the cost of office space, bouncer training expenditure and salaries in advance because if there is no business we have to sustain that period." "We also have to pay Rs 1 lakh to the state government as a registration fee," said Azad Singh. Rajesh Sharma added, "The business is not all about the muscle power but also about exhibiting controlled aggression. These things are taught to them through periodic workshops. We also organise skill development programmes, which cost us close to Rs 1 lakh."
CLIENTS
Most Faridabad- based bouncers serve at night clubs, discotheques, pubs, malls, residential societies, schools or other night events. They also get deployed for their services to top industrialists, builders, celebrities and VIPs visiting Delhi NCR. "Some permanent clients are, Euphoria pub and Crown Plaza mall in Faridabad, Subhash Bar in Gurgaon, MKOP bar in Delhi," said Rajesh Sharma For Azad Singh the major clients have been the Noida and
Gurgaon based builders. Several educational institutes such as the Lingayas University have also subscribed to his firm's services.
Source: http://articles.economictimes.indiatimes.com/2013-01-17/news/36394252_1_bouncers-security-firm-cent-rise
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